Walker Racing
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Walker Racing is an innovator in the creation of motorsports marketing and business-to-business solutions. Over the years, our partners have enjoyed an overwhelming return on their motorsports investment. The measured media exposure values most always far exceed the investment in the program, and there are even more ways to fuel your profit. Truth is nobody works harder to create a thrilling motorsports partnership than Walker Racing. We invite you to learn more about our capabilities and success stories. Let us accelerate your brand’s presence in the fast lane.

Our commitment to offering the high-quality strategic marketing programs was recognized with Walker Racing being named as one of The Top 100 Marketers of 2001 by Advertising Age Magazine. Additionally, the company's sales brochure recently received an Indianapolis-area Golden Addy Award.

Over the team’s 13-year history, Walker Racing has developed and supported marketing initiatives that reach the African American, female and now, with Mexican Corona driver Rodolfo Lavin and Briton Darren Manning, the Hispanic and European markets.

Maximum Impact

Our sales team will build objective-focused, custom-tailored programs reaching the targeted, brand loyal audience that motorsports delivers. Motorsports provides a unique interactive medium for your current and future clients to learn more about your company and its products and services in a much more memorable fashion than passive advertising provides.

Business Driven

Walker Racing has been a pioneer in establishing business-to-business partnerships, most notably enhancing the business relationship between sponsors Valvoline and Cummins throughout the companies six-year association with Walker Racing. Additionally, Walker Racing has been instrumental in creating valuable business-to-business programs with Procter and Gamble and Kroger stores as well as Pioneer and Toyota.

Our sales team can also help leverage existing business relationships and form strategic alliances and partnerships through the exclusive business fraternity in motorsports.

Exceptional Value

A motorsports partnership with Walker Racing will yield exceptional value on your investment. Our partners enjoy opportunities to creatively exploit the team's assets, including using the drivers and team management as spokespersons for your products and services, signage, media access and VIP entertainment, to drive incremental sales for your company.

More Information

Our marketing programs are designed to create excitement and results at the finish line, and for your company's bottom line. If you are interested in learning more about Walker Racing and how we can help grow your company's business, please ask to speak with a member of our sales team.

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